FurD Application, An all-in-one furniture selling application with the latest AI technology to help customers visualize their ideas before purchasing.

We expect to create an excellent experience for all our customers through our services. This application is designed to facilitate customers who want to buy furniture online. Through it, customers can place orders, view products, compare prices, find ideas, receive advice from artificial intelligence for free, and check real-time delivery status.

The Problem

The COVID-19 pandemic has significantly impacted the furniture industry, affecting both businesses and consumers. The impact has been profound for companies heavily reliant on physical store sales. Consumers, on the other hand, have increasingly turned to online channels for their furniture purchases.
Studies have shown that choosing furniture that doesn't fit one's room is a typical online and offline issue. Many people are concerned about size, color, design, and how well the furniture matches their room's style. If the purchased furniture turns out to be unsuitable, consumers often face financial losses, as returning or exchanging items can be challenging.
Online furniture shopping also presents numerous challenges, including handling large, expensive items prone to damage during transport, assembly issues, difficulties tracking real-time delivery status, and frequent delivery scheduling problems.

The Goals

Overall, COVID-19 has accelerated the shift towards online furniture shopping. So, FurD was designed for users in Thailand who want to buy furniture online but need a clear idea. It can make them feel that buying furniture is effortless, helps them explore more ideas, have a good experience, and trust in purchasing products through us

Design Process

Empathize Phase

Understanding User

In order to truly understand the users, we have conducted “Qualitative Research” by interviewing individuals interested in room decoration and planning to purchase furniture. These interviews are conducted through face-to-face meetings and online meetings.

Simple Question

Have you purchased home decor items online? How did you feel about it?

How did you feel about your most recent furniture purchase?

Tell me about your experience buying home decor items.

Do you usually decorate your home? Please share your favorite home decor style with me.

What was your latest problem when buying home decor items, and how did you solve it?

User Key Insight

Users would like to buy furniture without going to the store because sometimes they don’t want to meet others, especially during COVID.

Users want to buy furniture that matches the room but need a clear idea. They would like ideas or a design consultant but are concerned that consultant services are expensive.

Users can't track their products; items get lost, long waits for goods, and delivery is not as scheduled, wasting time.

Furniture is a large, expensive item requiring significant decision-making time. Returning it is difficult and inconvenient if it doesn't match expectations or fit the room.

Reframing Problems

User Persona

User Journey

How Might We

Is it possible for users to track products in real-time when they are delivered?

Can we have a simple customer return process if the product is damaged?

Is it possible to create furniture that meets the users' needs?

Can we see the actual product before placing an order?

Is it possible to have a Text-to-Image tool that translates customer requirements?

Can we show users products that match their rooms?

If there is an application that could help generate ideas visually by showing how a piece of furniture would look in my room, that would encourage me to purchase products through that channel.

Background

Fern, 33 years old, works as a Pastry Chef in a 5-star Hotel. She must go to work at least 3 days a week, even during the COVID-19 pandemic. She is a homebody who prefers to stay indoors and dislikes traveling. Fern frequently opts for online shopping over visiting physical stores, prioritizing the reliability of the stores selected. She carefully reads other users' reviews before deciding on products of interest.
Recently, Fern bought a condominium for herself and is searching for furniture that suits the space.However, she needs ideas for interior design and encounters difficulties when assembling furniture on her own.

Painpoint

Users want to stay in the house during Covid
Sometimes, users need ideas for decorating a room. Even if they know what they want, they can't visualize it as an image.
Users fear buying things because the chosen product may not fit the room.
The user worried that the carrier would not deliver the product on time.